Why Launch an Advertising Campaign - 1542 Words

Why Launch An Advertising Campaign To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer to buy your product. To make customers aware of the product we must advertise. Large scale advertising mainly consists of advertising on TV, Radio, newspapers and other large scale media. This ensures that advertising reaches the largest amount of people in the shortest amount of time. It is likely that the consumer will be more interested in the product if they hear of on a national level such as TV or Radio. We must watch out for other companies in Britain that sell a similar product or overseas companies that sell in Britain so†¦show more content†¦The only form mentioned that would not be suitable would be direct mailing, to which the general public refer to a junk mail. The question arises whether you would mail the children that are likely to want the product or whether to mail the parents that would buy the product for their children. If you were to mail the children then the parents could get very annoyed at the fact that you went directly to the children instead of through their guardians. Although if you were to mail the parents there would not be a very large chance that it would also reach the children, who would be the driving force of the sale of the product. Sales promotion or endorsements would be a good idea as this would ensure that more people heard about the product and it would be more appealing if a well known childrens presenter was to endorse the product. Branding Multiple product branding would be the best idea for Pakanawa as with multiple branding the firm is not always known as the same one and with Pakanawas toys, the different products under different brands could inhibit the sale of the other brands. With multiple product branding the company would be recognised as selling all these products and with a well established market this would benefit the company although multiple branding has one advantage over this, if the company has had bad publicity, withShow MoreRelatedEssay on Promotional Mix1255 Words   |  6 PagesMix: The promotional mix is how a business attempts to promote their business to a specific target audience. The variety of promotional methods that the business use is known as the promotional mix; the promotional mix is made up of 6 parts: - Advertising - Sales Promotion - Public Relations - Personal Selling - Sponsorship - Direct Marketing River Island – Promotional Mix Task 2 (P2) Explain the role of promotion within the marketing mixRead MoreHeineken Brand: A Case Study1317 Words   |  5 Pagesquality of lager, the Heineken brand has become an international symbol of flavor, tradition and superior quality. 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